Evolving’s Solugen Brand

Solugen’s brand and website launched in 2021. And while it remained true to their values as a company, it needed to keep pace with the rapid growth they’ve experienced since then. At the beginning of 2023, I ran a brand sprint with Solugen’s founders and marketing team to distill down Solugen’s mission and vision. That effort has translated into many aspects of Solugen’s content over the last year that I’ve creative directed and produced, including the Bioforge 2050 campaign, a video recounting Solugen’s founding story over a game of poker, and now a reimagined web presence.

For this website, I brought in a variety of creative collaborators to execute, including design studio Landscape, film agency Film Lab, and CGI artist Pedro Veneziano who was art directed by the team at Landscape. Together with Solugen’s marketing team, we created and launched a new homepage bringing Solugen’s vision to life through both words and visuals.

Check out the website here and read more about the evolved brand here.

Thanks to the team behind this project: Dimitri Anast, Javier Vargas, Christina Nebel, and Tom Richardson from Solugen; and Mackenzie Brookshire, Lindsay Dygert, Edeline Gosali, Adam Weiss, and Frank Vial from Landscape!