Ginkgo Bioworks

From 2018 to 2022, I spearheaded Ginkgo’s brand and visual identity, collaborating with designers, photographers, videographers, artists, and creative agencies to visualize what it means to design with biology. My hybrid background enabled me to shift between disciplines and lenses; I empowered others to create work that bridged the gap between the labs and the outside world.

BRAND & WEBSITE

Working with Image Conscious Studios, I led the rebrand of Ginkgo's new homepage and website with new fonts, imagery, and colors. The website was nominated for Best Homepage at the 2022 Webby Awards.

Role: Creative direction, content strategy

GINKGO X DANIEL CLARKE

For Ginkgo's IPO — the largest IPO of a biotechnology company ever — I commissioned and art directed illustrator Daniel Clarke to create solarpunk-inspired imagery, one where humans, nature, and technologies interact peacefully, invoking a sense of wonder and awe. This illustration appeared in Times Square on September 17th, 2021, the day that Ginkgo Bioworks went public under stock ticker $DNA.

Role: Art direction

GINKGO CREATIVE RESIDENCY

Curated by Ginkgo Bioworks and design agency Faber Futures, the Ginkgo Creative Residency provides an experimental platform for creative thinkers to explore the intersection of design and biology. I coordinated the residency from 2019-2022 and helped launch its rebrand in 2022.

Role: Creative direction, project management

RESURRECTING THE SUBLIME

What if we could resurrect the scent of an extinct flower? For this project, I helped document the process, contributing photo and video to exhibits in the Cooper Hewitt Design Museum, Centre Pompidou, Biennale Internationale Design Saint-Étienne, and more around the world. The photographs that I took were also published in National Geographic.

Role: Photography

PHOTO & VIDEO

Robots can feel harsh, abrasive, and cold feeling. To counter this, we often use a softer style when photographing our labs, filming with more bokeh and at lower apertures. For each of these pieces, I hired and directed the photographer and videographer on-site to capture Ginkgo.

Role: Creative direction

GINKGO X KAREN INGRAM

For the announcement of several of Ginkgo’s flagship partnerships, I worked with illustrator Karen Ingram to create art pieces that depicted the scientific processes behind the partnerships. Each art piece displays an intricate intertwining of elements to represent the complexity of each of our projects.

Role: Art direction

LOBBY DESIGN

Working with our building architects, Studio Troika and LLM Design, I conceptualized the design of our new lobby at Ginkgo. The lobby features ”cabinets of curiosities”, which contain objects that inspire wonder and awe for biology, along with a glowing kiosk built by Jaywalk Studios.

Role: Creative direction

PIPE DECK

I designed the majority of Ginkgo’s public facing slides. This deck was the first public deck released after we announced our intention to go public in May of 2021, and served as a way to communicate with our stakeholders.

Role: Brand identity, design

I HEART GMO

Engineering organisms is more than a technical problem — it’s a social one too. Ginkgo strives to be open in our communications around G.M.Os; one way that we do that is through the I Heart G.M.O. campaign.

Role: Photography